West Coast Green » Program

2008 Daily Schedule

ROOM	8:00 - 9:00	12:00 - 1:00	1:30 - 2:30	3:00 - 4:00	4:30 - 6:30
J1	9:30 - 11:30 am Keynote John Knott, Founder & CEO, Noisette Project, The Noisette Company, LLC Chris Jordan, Photographic Artist Chuck Reed, Mayor, San Jose		Greening Affordable Housing Walker Wells, AICP LEED AP, Global Green	Green Building Market Reports Aaron Adelstein, Executive Director, Built Green Association of King and Snohomish Counties JoAnna Abrams, Founder and CEO, The MindClick Group John Burshek, Chief Research Officer, The MindClick Group	A Spirited Conversation: Keeping the State In or Out of Our Building Codes Bob Chase (moderator), Chief Building Official, City of Sacramento Rich Chien, Residential Green Building Coordinator, SF Dept of the Environment Bob Raymer, Senior Advocates, California Building Industry Association Nick Zigelbaum, Energy Analyst, Natural Resources Defense Council
J2			Green Marketing In The Digital Age: Using Social Media Clare E. Munn (moderator), CEO, Creative and Strategic Director, The Communication Group Carl Pope, Executive Director, Sierra Club	Luminaries In Green I Michelle Kaufmann, Principal, Michelle Kaufmann Designs, Michelle Kaufmann Designs Hunter Lovins, Founder & President, Natural Capitalism Group, Natural Capitalism Group Sarah Susanka, Author, The Not So Big House series and The Not So Big Life, Susanka Studios Allison Arieff, Editor at Large for Sunset Magazine and “By Design” Columnist for the New York Times, Sunset, New York Times	Measuring the Market for Green Residential Development Shyam Kannan, Vice President, RCLCO, RCLCO
J3			The Myth of Sisyphus: A Roadmap to Avoiding Human Extinction Eric Corey Freed, Architect and Principal, organicARCHITECT	The Philosophy and Practice of Integrative Design I: The Foundation for Achieving Climate-solving Designs and True Sustainability Bill Reed, President, Integrative Design Collaborative	The Philosophy and Practice of Integrative Design II: Facilitating Integrated Designs Bill Reed, President, Integrative Design Collaborative
J4			The Art and Science of Selling Green Homes Gordon Cooke, Trainer & Marketing Specialist, Building Knowledge Inc.	The Emotion and the Logic of Selling Green Homes Gordon Cooke, Trainer & Marketing Specialist, Building Knowledge Inc.	The State of Cleantech Investing Paul Holland (moderator), General Partner, Foundation Capital Trae Vassallo, Partner, Kleiner Perkins Caufield and Byers Fahri Diner, Managing Director, Sigma Partners Raj Atluru, Managing Director, Draper Fisher Jurvetson
F 1&2 (Action Hub)	Tribal Members Networking and Orientation	Hosted Eco Communities and Eco Developments Topics	Thinking Through Hot Ideas: Consultants are in the House		Pre-Seeding Great Ideas - A Small Group Pitch-In Myan Baker, Senior Consultant, Economic Transformations Group
San Carlos	West Coast Green Newcomer Orientation & Networking	Hosted Transforming Business & Spreading the Word Topics	Clearing the Air on Indoor Air Quality Leif Magnuson, Residential Green Building Coordinator, U.S. EPA Region IX, WST-7	World of Water: A 21st Century Strategy Josiah Cain, Landscape Architect and Chief Design Officer, Design Ecology	Local Policy Showcase and Summit Racquel Palmese (moderator), Managing Editor, Green Technology Peter Bruck, Building Official, City of Rohnert Park Brian Gitt (moderator), Exec. Director, Build it Green Patti Southard, Project Manager, King County GreenTools David Barnes, Planner, City of Kirkland
Santa Clara	West Coast Green Alumni Orientation and Networking	Hosted Zero and Renewable Energy - Zero Emissions Topics	Creating Community Allison Arieff, Editor at Large for Sunset Magazine and "By Design" Columnist for the New York Times, Sunset, New York Times	Green Finishes: Inside and Out Tim Owen-Kennedy, President, Vital Systems	Financing High Performance Affordable Housing Heather Larson (moderator), Program Manager, Stop Waste Julieann Summerford, Associate Director of Implementation, Heschong Mahone Group, Inc. Nehemiah Stone, Director of DSM Implementation, KEMA Services, Inc. Ramon Mendez Jr., Director, Technical Assistance and Training, Enterprise Community Partners
Plaza			PDX Lounge: Creating a New Vibe for Marketing Imagination Stephanie Swanson, Principal, MarketShift Strategies Ruby Gates, Principal, MarketShift Strategies	A Healthy Home: Two Decades of Progress Jennifer Roberts, Author, Good Green Kitchens Mary Cordaro, President and Founder, H3Environmental	From High Tech to Slow Green: Innovation Across the Spectrum of Green Technologies Bob Massaro (moderator), Title: CEO, Organization: Healthy Buildings Management Group, Inc. Sandra Reed, President, ZAC Landscape Architects Sara Rosenthal, Principal, Healthy Buildings USA Bianca Gomez, Project Engineer, Summit Engineers
Almaden			Deep Innovation: Design for Behavior Change Chris Waugh, Practice Lead, Consumer Experience Design, IDEO	Designing through the Lens of Social Change Chris Waugh, Practice Lead, Consumer Experience Design, IDEO	Demand Side Sustainability Steve Bishop, Sustainability Domain Lead, IDEO